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Reasons Paul Marciano is a Big Name in Fashion Industry

You can never talk about fashion and fail to talk about Paul Marciano and his brothers. Paul Marciano had come for a vacation in the Los Angles, but as an entrepreneur, he spotted a gap in the fashion industry that he could fill. Paul Marciano believes that every entrepreneur must be able to see a need in the market and come up with ways of meeting this need. To make their dream come true, Paul Marciano and his brothers shifted from France to LA. They set up a company known as GUESS. Check this page for more info. about this company.

The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. The great success of GUESS was brought about by the advertising strategies that Paul Marciano put in place. The strategy he put in place has sustained the company 37 years down the line. This company has brought about a major transformation in the world of fashion. Click on to read more about the transformation Paul Marciano brought in this industry.

One of the hugest brands by this company is the jeans. The company is known as the first one in the country to make designer jeans. It was hard for people to think that denim would sell in the fashion industry. Through his advertising strategies, Paul Marciano helped many households to appreciate the beauty of denim. The popularity of GUESS continued to grow, and nearly everyone has a jeanswear from the company. Many people loved products from GUESS since they were innovatively and professionally designed. To-date GUESS is still popular for production of beautiful and classy jeans.

Many models that were selected to be the GUESS ad campaigns were never known before. This not only made the company very popular but also helped the models to make a milestone in the career. With the exposures that GUESS offered these girls, many of them are today international celebrities. It is through Paul Marcianos desire to help upcoming models that this was possible. Marciano had the talent to identifying young models with potential and bringing this potential out of them. Check here to learn more about Paul Marciano.

The loyal GUESS clients are people who value wearing beautiful and unique attire. As a result of the high level of competition, GUESS offers varying items, which include shoes and accessories, in addition to jeans. This makes sure that their clients can get all that they need in one stop shop.